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© 2018 - Sye Christian - trading as Space Panda

engage@spacepanda.design

07396540821

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BRIEF

Complimentary Therapy - Start Up

The client wanted a logo and brand identity for use on all customer touch points.

The identity must resonate with the target audience:


Mostly female, mid 20s - 60s, some expendable income, bohemian.

DIRECTION

Appropriate - But Not Clique

Calm and Reassuring:

 

Nature - Plants, Trees / Wood, Water, Stone.

Aesthetic - Space, Cool, Soft, Smooth.

DEVELOPMENT

Sketches

Cut Outs and Negative Space.

Text Manipulation

Repetition of the bracket to replace bowl of "b" and give uniform look.

Bracket / Ripple Idea

Repetition of the bracket in logo as negative space cut-outs creating a fingerprint or ripples on a pebble.

Flower / Sun

Circular repetition of fingerprint / pebble to create a flower or sun pattern.  Adding a small solid centre point representing the individual in a calm space.

Sketches

Ripples, Pebbles / Stones, Fingerprints.

THE DESIGN

“I would highly recommend Space Panda.  I had no idea where to begin with creating a logo or branding but Sye guided me through it.

 

He produce an excellent logo for me, even when I wasn’t sure exactly what I wanted.  He really captured the look and feel I envisioned for Pebbles in the branding.  Sye is a real pleasure to work with.”

 

Clare, Pebbles