BRIEF

Fermented Food - Start Up

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The client required a provocative and eye catching logo design to be the face of the business.
 

The logo will create intrigue and draw  customers to find out more about the products and the company values.

DIRECTION

Shock Factor - Fun and Informative.

Audience:

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Health, Environment, Local Shopping, Sustainability, Left Politics.

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Style:

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Balance Detail and Simplicity, Clean, Tattoo Style - Banners, Non-Generic, Uncluttered.

DEVELOPMENT

Sketches

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The client established the concept of a clever through a cabbage with "blood" dripping.

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The client also mentioned tattoo styles and the idea of adding banner(s).

Sketches

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These sketches show the concept being arranged in a pleasing and balanced way.

Development

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Starting to arrange some basic vector elements.

Sketches

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More visual interest was added by creating depth and having the clever angled so the blade is coming out towards the front of the cabbage.

Development

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Drawing vector elements based on the sketch, incorporating the idea of adding depth.

Development

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Completing the shapes, adding colour gradients to add depth in shadows and highlights , adding drawn custom text.

Development

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An extra layer is overlaid to give a stippled, tattoo like texture.

Revisions

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Cabbage size increased, knife size decreased. Registered trademark icon added.

"Sye was very helpful in establishing our logo and brand. He took into consideration our individual needs and how we wanted our brand to be portrayed. The individual 1-on-1 sessions were helpful and assisted us in becoming more acquainted with Sye and his work.

...as a start-up he was able to establish a price that fit our individual budget. If you are looking for a graphic designer in the local Aberdeen area, look no further than Space Panda."

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Arthur & Madi - The Crafty Pickle Co.