BRIEF
Fermented Food - Start Up
The client required a provocative and eye catching logo design to be the face of the business.
The logo will create intrigue and draw customers to find out more about the products and the company values.
DIRECTION
Shock Factor - Fun and Informative.
Audience:
Health, Environment, Local Shopping, Sustainability, Left Politics.
Style:
Balance Detail and Simplicity, Clean, Tattoo Style - Banners, Non-Generic, Uncluttered.
DEVELOPMENT
Sketches
The client established the concept of a clever through a cabbage with "blood" dripping.
The client also mentioned tattoo styles and the idea of adding banner(s).
Sketches
These sketches show the concept being arranged in a pleasing and balanced way.
Development
Starting to arrange some basic vector elements.
Sketches
More visual interest was added by creating depth and having the clever angled so the blade is coming out towards the front of the cabbage.
Development
Drawing vector elements based on the sketch, incorporating the idea of adding depth.
Development
Completing the shapes, adding colour gradients to add depth in shadows and highlights , adding drawn custom text.
Development
An extra layer is overlaid to give a stippled, tattoo like texture.
Revisions
Cabbage size increased, knife size decreased. Registered trademark icon added.
THE DESIGN
"Sye was very helpful in establishing our logo and brand. He took into consideration our individual needs and how we wanted our brand to be portrayed. The individual 1-on-1 sessions were helpful and assisted us in becoming more acquainted with Sye and his work.
...as a start-up he was able to establish a price that fit our individual budget. If you are looking for a graphic designer in the local Aberdeen area, look no further than Space Panda."
Arthur & Madi - The Crafty Pickle Co.